Archive for December, 2008


Entrepreneur: Packing It In

Posted in Case studies on December 15th, 2008 by Christine Jalleh – Be the first to comment

Original article in Sunday Star (Metro) on 14 December 2008.

Tempt the fussy eater with a home-cooked bento set.

Every mother knows the frustration of dealing with a fussy eater. It’s the toddler who rejects the Omega 3-rich steamed fish or the pre-schooler who turns up his nose at anything green.

Perhaps a bento is the answer for mothers looking to cultivate healthy eating habits.

What’s a bento? A bento is a traditional Japanese red and black lacquered lunch box.


Wide range: Veronica Chen and her bento-making accessories.

In Japan, mothers pack food attractively in bentos using a 4-3-2-1 rule, which are four parts of rice, three parts of protein, two parts of vegetable and one part “treat” (usually pickled vegetables or a sweet).

“Bentos are quite similar to the Malaysian practice of packing sandwiches, nasi lemak, capati or other home-cooked food,” said Veronica Chen, 30, owner of New Stylish Tokyo (http://www.nst.my), an online shop selling lunch boxes, moulds and other accessories for bento-making.

“The only difference is that the 4-3-2-1 rule of bento packing ensures healthy, balanced meals.

“More importantly, the meal is presented in various colours, shapes and flavours that tempt even young children to try foods they normally avoid,” she said.

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What Type of Writer Should You Be?

Posted in Random on December 11th, 2008 by Christine Jalleh – Be the first to comment

I found this fun quiz and found out that I should be a Film Writer! This is interesting yet not entirely surprising because besides writing, I also love watching and analyzing movies (especially independently produced ones).

How about you? Why not take the test and find out? You may (or not) be surprised :)

You Should Be a Film Writer
You don’t just create compelling stories, you see them as clearly as a movie in your mind.
You have a knack for details and dialogue. You can really make a character come to life.
Chances are, you enjoy creating all types of stories. The joy is in the storytelling.
And nothing would please you more than millions of people seeing your story on the big screen!
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