Christine Jalleh

Have you received a telephone call or email from a journalist requesting an interview? Congratulations! Your organization’s work has caught media attention.

Are you ready for that interview that will promote your organization, your people and your work to the public? Use the checklist below to review or prepare a media kit ready for that moment of fame.

Every organization should have a regularly updated media kit for use when the media contacts you. The media kit contains the latest information about your organization that you can readily share with the world.

In general, a media kit contains:

1. An organization’s background – a simple brochure containing frequently asked questions (what, who, where, when, how and why) and answers about your organization. The brochure should answer these questions:

• What is your key business? What are your core activities and your latest products / services/ achievements?
• Who started the business and its operations? Who is on your management team? Who are your employees?
• Where do you operate? How do you provide the products/services? Remember your contact details including your organization’s name, street address, telephone and fax numbers and website address. A location map is also useful.
• Why are you in that line of business? Where is your future direction?

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